MAGAZINE B RAPHA

B attempts to discover truly good brands from today’s market where countless brand-named products are overflowing. B pursues its quest for true value of a printed medium by becoming a magazine that would be worth possessing. not affected by advertisements since it receives no financial support from the brand. and maintains a unique and independent perspective which is increasingly disappearing due to overflowing information mingled among different media outlets.

Rapha is one of the most reputable brands in the cycling universe. And no wonder. Its products are of a quality within the reach of very few firms. And in fact. its own managers define themselves as "the best clothing and accessories brand in the world".